

I can hear the lobbyists (both civil society and big tech, mainly the big tech ones) marching towards Brussels right now. This will be as heated as the Digital Markets Act.
Fighting is expected to flare up again next year, when the Commission wants to present an advertising-focused piece of legislation called the Digital Fairness Act. The executive has stated that the rulebook will help protect consumers online, including from manipulative design or unfair personalization.

This. This is one of the main reasons AI is being hyped by the tech bros. It’s a powerful pretext to lay off hundreds of thousands of engineers across the sector and re-hire them as “contractors”.